Archive

Guides on marketing, building products and running an independent business.

Marketing & distribution

Find your first customers. Then find a repeatable way.

A launch directory is a way to reach a particular community.

A clear demo, an honest conversation, and a plan for the day after.

Give a journalist a story that matters to their readers.

Create a reason for someone to cite your work.

Many useful pages, built from one reliable dataset.

Find the broken step before inviting everyone.

Pricing, cash flow, and the trade-offs behind the headline.

B2B means selling to businesses.

A lifetime deal exchanges one payment today for the access specified in the offer.

One-time pricing works best when the purchased deliverable and future obligations are clear.

AppSumo is a marketplace for software offers, including lifetime deals.

Better questions, clearer decisions, useful things to read.

The Mom Test is Rob Fitzpatrick’s short guide to learning from customer conversations without collecting polite approval.

Longer accounts behind the short social posts.

Useful software built on platforms you do not control.