In-depth biographies of
startup founders & indie makers.
We research the people behind the products: their beginnings, businesses, money, failures and public lives. Detailed biographies built from interviews, original posts and documented facts.
Updated October 2026
Makers
Pieter Levels
Nomads, Remote OK, Photo AI. Projects, revenue, experiments and public debates.
Alexander Isora
Unicorn Platform, the cash-and-stock exit, and lessons from selling software.
John Rush
Unicorn Platform, DevHunt, co-makers and building distribution.
Marc Lou
ShipFast, DataFast and TrustMRR. Public revenue, rapid launches and the security dispute.
Danny Postma
Headlime’s seven-figure exit, HeadshotPro, AI pivots and the business behind the portraits.
Dagobert Renouf
Logology, startup memes and LaunchDay. Five years of bootstrapping—and a sponsored wedding.
David Heinemeier Hansson
Rails, Basecamp and HEY. Cloud costs, company conflicts and a Le Mans class win.
Marketing & distribution
Find your first customers. Then find a repeatable way.Launch websites
A launch directory is a way to reach a particular community.
launch↗Launching on Product Hunt
A clear demo, an honest conversation, and a plan for the day after.
launch↗Press & launch stories
Give a journalist a story that matters to their readers.
seo↗Earning useful backlinks
Create a reason for someone to cite your work.
seo↗Programmatic SEO
Many useful pages, built from one reliable dataset.
launch↗Beta launch
Find the broken step before inviting everyone.
Money & business models
Pricing, cash flow, and the trade-offs behind the headline.B2B: business to business
B2B means selling to businesses.
funding↗Lifetime deals
A lifetime deal exchanges one payment today for the access specified in the offer.
monetization↗One-time pricing
One-time pricing works best when the purchased deliverable and future obligations are clear.
funding↗AppSumo
AppSumo is a marketplace for software offers, including lifetime deals.
Building & learning
Better questions, clearer decisions, useful things to read.The Mom Test
The Mom Test is Rob Fitzpatrick’s short guide to learning from customer conversations without collecting polite approval.
blogs↗Founder blogs worth reading
Longer accounts behind the short social posts.
types of startups↗Social network extensions
Useful software built on platforms you do not control.
We keep the context, dates and original sources.