Lehman → Barclays
Credit derivatives before customer data
Robinson traded credit default swaps before becoming a software founder. His official biography identifies Lehman Brothers and Barclays Capital as his former employers. [1] ↗
The bets, detours & strange details
17 months → 27 weeks → 16 weeks
Three routes to the first million
Robly used cold calls, GetEmails used Facebook demos, and RB2B used a founder audience. His February 2025 comparison puts the teams at 25, six and five respectively when each reached $1m ARR. [21] ↗
RoblyID → GetEmails
A feature customers exported into Klaviyo
The identity feature attracted users who exported the records into another email platform. Robinson separated it into GetEmails, financed from Robly cash flow; it later became Retention.com. [22] ↗
39 people
The apartment became a call centre
In his 2020 interview, Robinson recalled a 39-person sales operation in his apartment. A replacement prospect list failed and he cut the team. [16] ↗
92k LinkedIn followers
The audience was in the wrong market
In his SaaS Club interview he describes a year of posting before finding the right audience. E-commerce buyers were a poor fit for LinkedIn; public accounts of layoffs and the pivot to B2B made the channel useful. [20] ↗
$27 / month
A new use for an existing data asset
MoltSets launched as an API-focused contact-data business. Robinson’s June 2026 pitch says it reuses a data team and asset already serving other business lines, with more than 3,000 people on the waitlist. [23] ↗
