A festival introduction became a company
He met Jon Buda at XOXO in 2014. Their podcast-hosting partnership came years later, rather than from a co-founder matching sprint. [6] ↗
The Transistor co-founder whose first business left him with $85,000 of debt. Before podcast hosting paid the bills, he sold books, courses and consulting—and published the uncomfortable arithmetic.

Transistor MRR from Jackson’s 2019 review. [3] ↗
| Observation | Value |
|---|---|
| Start of 2019 | $5,000 |
| April 2019 | $10,000 |
| July 2019 | $19,000 |
Jackson’s reported gross indie-business income for 2018. [5] ↗
| Observation | Value |
|---|---|
| Books & courses | $91,000 |
| MegaMaker | $29,000 |
| Coaching | $10,000 |
| Consulting | $10,000 |
Jackson’s illustrative allocation as Transistor approached $30k MRR in 2019. The remaining $15k still had to cover operating expenses, reserves and other obligations. [6] ↗
| Observation | Value |
|---|---|
| Jon’s pay | $7,500 |
| Justin’s pay | $7,500 |
| Remaining in business | $15,000 |

In 2003 he opened a snowboard shop with two friends. Two years later it closed; at 25, he was left with $85,000 in debt. His later validation talk begins with the cost of building a business around enthusiasm before proving demand. [2] ↗
The talk notes label the amounts with “$”.




He met Jon Buda at XOXO in 2014. Their podcast-hosting partnership came years later, rather than from a co-founder matching sprint. [6] ↗
The pair formed their partnership in February 2018 and publicly launched that August. Jackson handled marketing; Buda brought the product. [5] ↗
Transistor’s first paid revenue arrived in February 2018. Jackson later compared the slow opening with the much faster climb after launch. [6] ↗
He had expected reaching $20k MRR to take 60 months. His retrospective says it took 11.5 months after the public launch. [6] ↗
His 2024 review reports six full-time team members, over 30,000 hosted podcasts and 32% annual growth. It does not disclose a current MRR figure. [4] ↗
In his 2025 review, published in January 2026, Jackson describes eight years working with Buda and stable revenue. [8] ↗
In his side-project account, Transistor was earning around $4k MRR while his course income weakened. It still could not support two founders. [9] ↗
Jackson’s 2024 review discusses the closure of a company he backed. The disclosed explanation involves resources and family priorities; his investment loss is not quantified. [4] ↗
Jackson describes discovering that the homepage’s positioning excluded people who did not identify with those labels. Customer language forced a rethink. [10] ↗
Revenue, exits & abandoned experiments.
| Project | What it does | Revenue & numbers | Role / status |
|---|---|---|---|
| Transistor | Podcast hosting, analytics and distribution. | $19k MRR Jul 2019; 30k+ podcasts in 2024 | Co-founder; launched 2018 [3] ↗ |
| MegaMaker | Community for independent product builders. | About $29k gross income in 2018 | Founder [5] ↗ |
| Books & courses | Educational products including Marketing for Developers. | About $91k gross income in 2018 | Creator; historical income category [5] ↗ |
| Coaching & consulting | Advice and client work before SaaS paid a salary. | About $20k combined gross income in 2018 | Historical services [5] ↗ |
| Real Deal snowboard shop | Physical retail business started with two friends. | $85k debt after closure; currency unspecified | Opened 2003; closed two years later [2] ↗ |
| Build Your SaaS | Podcast documenting the making of Transistor. | Revenue not separately disclosed | Co-host [3] ↗ |
| RevGems | An angel investment discussed in his annual review. | Amount invested not disclosed | Investor; business closed [4] ↗ |
| The Panel | Podcast with Brian Casel. | No separate revenue disclosure | Co-host [4] ↗ |
Conversations, product walkthroughs and the reasoning behind the numbers.
Product validation, including the snowboard-shop story and its expensive lessons.
Watch on YouTube ↗Rob Walling and Jackson discuss recession-resistant SaaS and the limits of a personal brand.
Watch on YouTube ↗Jackson explains his earlier route into independent work through digital products.
Watch on YouTube ↗Selected posts · 24 October 2026
In Jackson’s side-project account, feedback from DHH puts the emphasis on a business that can support its owners, not merely positive revenue. [9] ↗
His audience interview describes people resisting the “brands” label. The useful feedback was specific enough to change the site, not generic praise. [10] ↗