~$6k total
Two years of runway did not buy certainty
He left a salaried job in 2018 with roughly two years of savings. By the June 2021 interview, Logology had made around $6,000 in total from nearly 100 sales. [5] ↗
The bets, detours & strange details
$5k vs $3k
The course became the larger business
At the moment he stepped away from Logology, he reported about $5,000 a month from teaching Twitter versus $3,000 from selling logos. Distribution had become a product of its own. [2] ↗
10 memes
The memes were the distribution
His 2022 thread tells the founder journey through ten memes. The jokes made an emotionally difficult business legible to other founders; the audience and the company’s cash flow remained different things. [6] ↗
25% stake
A cofounder exit before the public exit
In the 2021 interview he described buying back a third cofounder’s 25% stake. The price was not disclosed. The two remaining founders handled development and design. [5] ↗
26 logos
A wedding suit becomes ad inventory
In October 2025 he thanked 26 startups for helping pay for the wedding and posted the sponsor-covered suit. It is an unusually literal example of turning an audience into distribution. [1] ↗
Video launches
LaunchDay: put the launch itself on screen
His later LaunchDay project gives products a video-led showcase. It continues the recurring theme: getting a product seen can become a business in its own right. [4] ↗